Christopher Long is the visionary leader of Azimuth, and he powers the team forward with his constant desire to break boundaries. Since a young age, his passion for timepieces pushed him into the fascinating world of horology, and he has never looked back since.

Combined with his training in mechanical engineering, Christopher is highly adept at understanding the intricacies of watchmaking and movements, further equipping him with the space to think beyond the conventional – in fact, many of his designs such as Mr. Roboto and the SP-1 Spaceship were inspired by childhood fantasies, an approach that other watch houses seldom consider. His role as Chief Product Visionary sees him as the main navigator of a brand that champions the avant-garde and quirky spirit.